Comments on: It’s easy being (lite) green http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/ Learning to love science. Tue, 02 Dec 2008 19:33:08 +0000 http://wordpress.org/?v=2.5.1 By: sglasson http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-95 sglasson Tue, 22 May 2007 13:25:59 +0000 http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-95 I think every little bit DOES help. If a product like this does well with the people who have the money to buy it, this can pave the way for more and more products. Then all of those 5% greens will add up and we can go farther than just lite green. I think every little bit DOES help. If a product like this does well with the people who have the money to buy it, this can pave the way for more and more products. Then all of those 5% greens will add up and we can go farther than just lite green.

]]> By: Ben Z. http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-77 Ben Z. Wed, 16 May 2007 19:30:49 +0000 http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-77 I'll start by giving away my bias - I'd like to be a lot more than 5% green (whatever that means). For myself, 5% green sounds a lot like 95% Total Planet annihiliation - or in other words, it sounds like total false marketing bulls#!t. It looks a lot more like they're marketing to the half of the top percent wealthiest who will pay anything for greenwashing without substance so they only have to feel 95% guilty for their other excesses, so long as no one with any common sense cares enough to actually think about it. Somehow, I can't imagine that someone with that kind of spread to blow on mascara didn't just add it to the other thousand dollars worth of mascara they will now either use and continue buying exactly as before or throw in the garbage. Consuming luxury goods is never green. I don't think our grandchildren want 5% clean water, 5% breathable air, or 5% edible food. I think they want to eat, breathe, and live. How many tons of extra carbon dioxide are emitted shipping that organic vanilla from Madagascar instead of a source more local to the factory? It's a pretty good start ... down the path of 5% good intentions, and we all know where that leads - and I ain't 5% lying. I’ll start by giving away my bias - I’d like to be a lot more than 5% green (whatever that means).

For myself, 5% green sounds a lot like 95% Total Planet annihiliation - or in other words, it sounds like total false marketing bulls#!t. It looks a lot more like they’re marketing to the half of the top percent wealthiest who will pay anything for greenwashing without substance so they only have to feel 95% guilty for their other excesses, so long as no one with any common sense cares enough to actually think about it. Somehow, I can’t imagine that someone with that kind of spread to blow on mascara didn’t just add it to the other thousand dollars worth of mascara they will now either use and continue buying exactly as before or throw in the garbage. Consuming luxury goods is never green.

I don’t think our grandchildren want 5% clean water, 5% breathable air, or 5% edible food. I think they want to eat, breathe, and live. How many tons of extra carbon dioxide are emitted shipping that organic vanilla from Madagascar instead of a source more local to the factory?

It’s a pretty good start … down the path of 5% good intentions, and we all know where that leads - and I ain’t 5% lying.

]]> By: lara http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-73 lara Tue, 15 May 2007 22:30:55 +0000 http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-73 It's a good place to start - marketing to a population that has the financial ability ot be more green and just needs a nudge/incentive to move in the right direction. plus - who can resist Kermit? Ms. Piggy can't and she wears a lot of mascara. It’s a good place to start - marketing to a population that has the financial ability ot be more green and just needs a nudge/incentive to move in the right direction.
plus - who can resist Kermit? Ms. Piggy can’t and she wears a lot of mascara.

]]> By: eimster http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-69 eimster Mon, 14 May 2007 13:25:44 +0000 http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-69 I don't think 95% of the people would or could buy $160 eye cream, green or no. Plus, I think a lot more than 5% of people would like to be more than 5% green, if we can come up with some effective daily-life <i>realistic</a> solutions about <i>how</i> to be bright green. I don’t think 95% of the people would or could buy $160 eye cream, green or no.

Plus, I think a lot more than 5% of people would like to be more than 5% green, if we can come up with some effective daily-life realistic solutions about how to be bright green.

]]> By: deborahbyrd http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-65 deborahbyrd Sun, 13 May 2007 01:00:10 +0000 http://blogs.earthsky.org/lindsaypatterson/media/051118/its-easy-being-lite-green/#comment-65 The 95 percent of people who want to be 5 percent green? Oh brother! Sounds pretty lame to me ... The 95 percent of people who want to be 5 percent green?

Oh brother! Sounds pretty lame to me …

]]>